A billboard by home services startup Snabbit referencing the ongoing NEET controversy has sparked a heated debate online after its image surfaced on social media.
The discussion began when LinkedIn user Rishabh Kumar shared a picture of a Snabbit billboard. The advertisement featured the line, “Itna NEET & Clean ki Dobara na karwana pade,” a play on words that many users linked to the recent debate surrounding the NEET examination process.
The slogan comes at a time when the NEET examination has remained at the centre of public discussion due to allegations of paper leaks and concerns over the conduct of the exam.
The controversy has left many students anxious and uncertain about their academic future, with calls for re-examinations and greater accountability continuing to dominate conversations online.
Against this backdrop, the billboard quickly gained attention across social media platforms. While some users appreciated the brand’s attempt at topical marketing, others felt the reference was insensitive, given the stress and frustration being experienced by students affected by the controversy.
“Bad taste. There are thousands of youngsters feeling broken thanks to this debacle. Brands need to be a bit more considerate. Everything cannot be turned into a joke…” said one user, arguing that the advertisement trivialised a serious issue affecting students.
Another user expressed a similar sentiment, writing, “STUDENTS FUTURE AND CAREER HAVE BECOME SUCH A JOKE THAT NOW IT HAS BECOME MEME AND BEING USED IN ADVERSIMENTS.”
Some reactions were directed at the authorities handling the examination process. “Ye NTA valon ko chhodna ni,” said a third user.
Not everyone viewed the advertisement negatively. A section of social media users found the wordplay clever and timely. “Best use case of NEET repeat exam by Snabbit ” commented one user, praising the marketing approach.
Another user speculated about the creative team behind the campaign, writing, “It must be some GenZs working in the marketing field. Was NTA harmed by this
